Founded by British-Indian couple Sarah and Maninder, Safomasi's award-winning homewares, rugs and accessories celebrate colour, craft and storytelling.

Inspired by their travels around the world, each piece is designed to bring joy and character into everyday life. From bold patterned cushions and handwoven rugs to cosy quilted hot water bottle covers, colourful table linens and comfy bean bags, Safomasi’s distinctive designs make thoughtful, meaningful gifts - and irresistible treats for yourself and your home.

Safomasi’s pieces are designed by Sarah and ethically handcrafted by skilled artisans in India, where Sarah and Maninder first met and established the company while living in Delhi. Now based in Hertfordshire, they travel back to their Delhi studio as often as possible, collaborating with the artisans who have brought their designs to life for over a decade.