At Rooh London, we create small-batch collections of block-printed clothing, accessories, and homeware – designed to bring colour, craft, and soul into everyday life.
I grew up in New Delhi, surrounded by colour, textiles, and craft – it’s always been part of my world. Rooh was born from a desire to stay connected to that heritage, and to bring that same sense of joy into everyday life.
Today, each piece is handcrafted using traditional block-printing techniques, in collaboration with skilled artisan partners across India. Produced in limited quantities, every design carries the beauty of the handmade – full of character and designed to be loved for years to come.
Rooh means soul in Urdu – and that’s exactly what we hope you feel in every piece.
– Smriti x