Lulu B London is a modern demi-fine British jewellery brand defined by considered design, timeless elegance, and a touch of everyday luxury.

Founded over two decades ago by Lulu, whose extensive career in retail inspired her love of creating collections that balance sophistication with wearability. The brand remains proudly family-run and female-led.

With a deep understanding of what our customers love, every design is meticulously crafted with exceptional attention to detail, ensuring commitment to lasting quality and timeless wear. The customer experience remains at the heart of everything we do.

Reinforcing our commitment to sustainability, the brand works exclusively with trusted partners who share a dedication to craftsmanship, innovation, and responsible practices - from using recycled metals to ethically sourced gemstones.

Rooted in the belief that jewellery should be both beautiful and meaningful, Lulu B London
celebrates the pieces that become part of life’s everyday moments - because we believe jewellery is the real ‘gift that keeps on giving’.